In November of 2011, Town of Eagle voters approved a hotel room tax dedicated to market town amenities and create events to improve the town’s economy. The Board of Trustees quickly formed a Marketing and Events Committee (MEAC) and hired a staff member to coordinate activities. The Committee is a diverse collection of business and community members. The town is now poised to market the town effectively. The MEAC committee has been charged with sponsoring events to attract visitors to the community. The Committee welcomes discussion and proposals from promoters to sponsor events in the Town of Eagle.
To enhance the economy of the Town of Eagle by emphasizing its desirability as a year-round travel and recreation destination to visitors who appreciate and respect Eagle’s character and resources.
To market and maintain the quality of the Eagle experience for the benefit of both the visitor and the economic sustainability of the community, while respecting our natural surroundings. The MEAC will encourage and recruit event organizers to produce a diverse collection of events in Eagle. With a single point of contact for events administration, the MEAC will act in a sponsorship role, allocating “seed” money to those events that particularly contribute to our overall objectives. They will evaluate events to ensure the investment in public funds is allocated effectively, and producers will be held to a high level of accountability.
The MEAC will increase awareness of Eagle’s attributes in key markets to event promoters and consumers. The MEAC supports a calendar of events to accomplish the following goals:
Elevate the profile of Eagle
Increase sales and lodging tax revenues
Increase length of tourist visits
Encourage visitor loyalty
Increase return rates
Increase brand awareness
Increase website traffic
Appeal to diverse target markets
Provide community and high quality of life for guests and residents